• Nurianna Thoha, Daniel Adiputra Rasidi


As the global workforce shifts from the previous generation to the next generation,
companies have to adapt to the needs of a new-cohort of employees, namely Generation Y
(Gen Y). By 2020 it is estimated that three-out-of-four employees in the workplace will be
from Gen Y. This presents a challenge for human-resource professionals. The aim of this
study is to discover and explore Vroom’s Motivation factors; such as valence which is
perceived as important by Gen Y who work in corporate-service organizations in the GreaterJakarta area. Therefore, Vroom Motivation Theory was examined as a fundamental theory of
this research, which is a quantitative study and uses cross-sectional data collection.
Questionnaires were the main source of information, and the data was processed through
Cronbach’s Alpha and Kaiser–Meyer–Olkin as reliability and validity tests. Furthermore, the
data collected was analyzed through a T-test, a Pearson Correlation, and a Multiple
Regression (Normal and Step–Wise). The final formula was adapted from Step-Wise
Regression. The research found that ‘salary’, ‘accessibility’, and ‘importance’ have the
highest correlations for the ‘expectancy’, ‘instrumentality’, and ‘valence’ variables
respectively. The implications are that Gen Y’s motivation can be driven through salary
increases, providing access to a higher-level manager, and creating a job that is perceived to
be important by the Gen Y employee.


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How to Cite

Nurianna Thoha, Daniel Adiputra Rasidi. (2020). VROOM’S MOTIVATION THEORY: GEN Y’S PERCEPTION. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(7), 2900 - 2911. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/1600