MILK CONSUMERS’ PREFERENCE IN STO. NIÑO, CAGAYAN

Abstract

This study was conducted to find out the acceptability level of the CSU Piat’s pasteurized milk as against the Pasteurized commercial milk sold in the market.TheSensory Evaluation Questionnaire Consumer Acceptability and Quality Scoring from the Food Innovation Center of the university was used in order to evaluate and compare the quality of CSU Piat’s pasteurized milk and pasteurized commercial milk as to their taste, color, appearance, texture and aroma. It was found out in the study that the CSU Piat’s pasteurized milk has been rated “neither like nor dislike”, thus, consumers may prefer it in the absence of other commercial milk. It was also revealed in the study that CSU Piat’s pasteurized milk may also be preferred by the respondents similar to other commercial milk in terms of color, appearance, texture and aroma. Results of the study can be used by the campus Dairy Center to improve the quality of milk it produces for better marketability.