ROLE OF COGNITIVE ABILITY TO COMPETITIVE ADVANTAGES WITH PRODUCT DEVELOPMENT AS INTERVENING VARIABLES (CASE STUDY ON MSME’S CIBADUYUT, BANDUNG CITY) - R. Adjeng Mariana Febrianti; Galih Al Ghifari Sunardi; ShifaFatharani Murtian; Reka Al Aziz; Septian Nurwahyudin (PalArch’s Journal of Archaeology of Egypt / Egyptology, 2021)