@article{Nurianna Thoha, Daniel Adiputra Rasidi_2020, title={VROOM’S MOTIVATION THEORY: GEN Y’S PERCEPTION}, volume={17}, url={https://archives.palarch.nl/index.php/jae/article/view/1600}, abstractNote={<p>As the global workforce shifts from the previous generation to the next generation,<br>companies have to adapt to the needs of a new-cohort of employees, namely Generation Y<br>(Gen Y). By 2020 it is estimated that three-out-of-four employees in the workplace will be<br>from Gen Y. This presents a challenge for human-resource professionals. The aim of this<br>study is to discover and explore Vroom’s Motivation factors; such as valence which is<br>perceived as important by Gen Y who work in corporate-service organizations in the GreaterJakarta area. Therefore, Vroom Motivation Theory was examined as a fundamental theory of<br>this research, which is a quantitative study and uses cross-sectional data collection.<br>Questionnaires were the main source of information, and the data was processed through<br>Cronbach’s Alpha and Kaiser–Meyer–Olkin as reliability and validity tests. Furthermore, the<br>data collected was analyzed through a T-test, a Pearson Correlation, and a Multiple<br>Regression (Normal and Step–Wise). The final formula was adapted from Step-Wise<br>Regression. The research found that ‘salary’, ‘accessibility’, and ‘importance’ have the<br>highest correlations for the ‘expectancy’, ‘instrumentality’, and ‘valence’ variables<br>respectively. The implications are that Gen Y’s motivation can be driven through salary<br>increases, providing access to a higher-level manager, and creating a job that is perceived to<br>be important by the Gen Y employee.</p>}, number={7}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Nurianna Thoha, Daniel Adiputra Rasidi}, year={2020}, month={Dec.}, pages={2900 - 2911} }