@article{Zenal Mutaqin_Aos_Rivo Panji yudha_Ferike_2020, title={POLICY IMPLEMENTATION OF TOURISM MARKETING DEVELOPMENT PROGRAMS IN INCREASING THE NUMBER OF TOURIST VISITS IN CIREBON CITY}, volume={17}, url={https://archives.palarch.nl/index.php/jae/article/view/276}, DOI={10.48080/jae.v17i4.276}, abstractNote={<p>This study aims to determine the implementation of tourism marketing development program<br>policies at the Cirebon City Youth, Sports, Culture and Tourism Office in increasing the<br>number of tourist visits in Cirebon City. The research method used is descriptive analysis, the<br>main research instrument of the policy implementation variable uses primary data obtained<br>from 32 respondents, while the variable number of tourist visits uses secondary data. The<br>results of research on the implementation of policies for the development of tourism marketing<br>programs in Cirebon City have been good, based on respondents’ responses to policy<br>implementation factors reaching a score of 79%. The number of visits by foreign / foreign<br>tourists in Cirebon City tends to increase and decrease, but domestic tourists tend to increase<br>every year. The obstacles that were found were lack of marketing budget, lack of competence<br>of human resources, and lack of support from each community.</p>}, number={4}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Zenal Mutaqin and Aos and Rivo Panji yudha and Ferike}, year={2020}, month={Nov.}, pages={210-221} }