@article{Thai Dinh Do_Lan Chi Le_Jirapast Sichaem_2021, title={THE INFLUENCE OF CULTURAL FACTORS ON THE CORE VALUES OF THE UNIVERSITY OF SAIGON, VIETNAM}, volume={17}, url={https://archives.palarch.nl/index.php/jae/article/view/4995}, abstractNote={<p>The culture of a university helps establish its prestige and branding, and is the foundation of<br>university autonomy, regional and international integration, and global trends in higher<br>education. This study surveyed 135 lecturers and 367 students at Saigon University, and<br>explored their awareness of the university’s core values and the factors that influenced<br>them. The key factors were positive signs of school culture and the factors that influence the<br>development of the school culture is fixed meaningful. Leadership in cultural development also<br>influenced the core values.</p>}, number={10}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Thai Dinh Do and Lan Chi Le and Jirapast Sichaem}, year={2021}, month={Jan.}, pages={2119-2129} }