TY - JOUR AU - Fitri Murfianti,, AU - Ranang Agung Sugihartono, PY - 2020/11/29 Y2 - 2024/03/29 TI - REVOLUTION OF POSTER PROTEST LANGUAGE STYLES Z GENERATION IN INDONESIA JF - PalArch's Journal of Archaeology of Egypt / Egyptology JA - J Arch.Egyptol VL - 17 IS - 8 SE - DO - UR - https://archives.palarch.nl/index.php/jae/article/view/1116 SP - 75-89 AB - <p>The posters and banners used in the student’s demonstration in front of the DPR-MPR building<br>last September 24, 2019 contain funny sentences and invite attention of the society. The choice<br>of words used in the poster is very different from student demonstration posters that were<br>carried out in 1998. This research aims to explore in more detail the factors that influence the<br>Z generation to create style of language in the demonstration poster. This study is included in<br>qualitative research using Focus Group Discussion (FGD), which will be conducted among<br>students of selected demonstration participants using purposive sampling. The FGD results in<br>the form of qualitative data were analyzed using content analysis methods. The results of this<br>research reveal that the situation of the countries in the two eras, the development of Pop culture<br>as well as social media play an important role in this revolution. This study shows that the<br>choice of words in the student demonstration poster is influenced by social, cultural, and<br>technological factors. Although the message in the poster seems simple, indeed it reflects the<br>characteristics of Z generation that are different from previous generations. In responding to<br>the distinctive style of Z generation, the author recommends to lecturer and stakeholders to be<br>more adaptive, even though the content is simple and seems funny, in fact the substance of the<br>message is very deep and tends to be metaphoric.</p> ER -