TY - JOUR AU - Zenal Mutaqin, AU - Aos, AU - Rivo Panji yudha, AU - Ferike, PY - 2020/11/17 Y2 - 2024/03/28 TI - POLICY IMPLEMENTATION OF TOURISM MARKETING DEVELOPMENT PROGRAMS IN INCREASING THE NUMBER OF TOURIST VISITS IN CIREBON CITY JF - PalArch's Journal of Archaeology of Egypt / Egyptology JA - J Arch.Egyptol VL - 17 IS - 4 SE - DO - 10.48080/jae.v17i4.276 UR - https://archives.palarch.nl/index.php/jae/article/view/276 SP - 210-221 AB - <p>This study aims to determine the implementation of tourism marketing development program<br>policies at the Cirebon City Youth, Sports, Culture and Tourism Office in increasing the<br>number of tourist visits in Cirebon City. The research method used is descriptive analysis, the<br>main research instrument of the policy implementation variable uses primary data obtained<br>from 32 respondents, while the variable number of tourist visits uses secondary data. The<br>results of research on the implementation of policies for the development of tourism marketing<br>programs in Cirebon City have been good, based on respondents' responses to policy<br>implementation factors reaching a score of 79%. The number of visits by foreign / foreign<br>tourists in Cirebon City tends to increase and decrease, but domestic tourists tend to increase<br>every year. The obstacles that were found were lack of marketing budget, lack of competence<br>of human resources, and lack of support from each community.</p> ER -