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Nikhil Varghese 2020. THE EFFECT OF BRAND IMAGE AND BRAND EQUITY ON INTENTION TO PAY PREMIUMThere are some brands of mobile phones that command 30-40% premium in comparison to other brands for very similar configuration. There can be multiple reasons to be able to command such. PalArch’s Journal of Archaeology of Egypt / Egyptology. 17, 6 (Nov. 2020), 2237–2245.