ANWAR ALALANDA, MANZAR AHMED 2021. IDENTIFYING AND ANALYSING FACTORS AFFECTING CHILDREN’S BRAND LOYALTY TOWARDS A CERTAIN FAST FOOD BRAND –THE CASE OF MCDONALDS AND BURGER KING IN JEDDAH. PalArch’s Journal of Archaeology of Egypt / Egyptology. 18, 16 (May 2021), 165-73.