Nikhil Varghese. (2020). THE EFFECT OF BRAND IMAGE AND BRAND EQUITY ON INTENTION TO PAY PREMIUMThere are some brands of mobile phones that command 30-40% premium in comparison to other brands for very similar configuration. There can be multiple reasons to be able to command such. PalArch’s Journal of Archaeology of Egypt Egyptology, 17(6), 2237–2245. Retrieved from https://archives.palarch.nl/index.php/jae/article/view/1106