NIKHIL VARGHESE. THE EFFECT OF BRAND IMAGE AND BRAND EQUITY ON INTENTION TO PAY PREMIUMThere are some brands of mobile phones that command 30-40% premium in comparison to other brands for very similar configuration. There can be multiple reasons to be able to command such. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 17, n. 6, p. 2237–2245, 2020. Disponível em: https://archives.palarch.nl/index.php/jae/article/view/1106. Acesso em: 31 oct. 2025.