DR. RAJESH R. CELEBRITY ENDORSEMENT AND EMOTIONAL APPEAL: A STUDY ON ADVERTISEMENTS BY POPULAR TAMIL CINEMA ACTORS. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 17, n. 6, p. 2717–2727, 2020. Disponível em: https://archives.palarch.nl/index.php/jae/article/view/1216. Acesso em: 1 nov. 2025.