DR. V.C. JEYARATHA, DR. S. SANTHANA KAMALA. BUYING BEHAVIOUR OF CONSUMERS TOWARDS THE IMPACT OF CELEBRITY ENDORSEMENT – A STUDY WITH SPECIAL REFERENCE TO THOOTHUKUDI CITY. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 17, n. 6, p. 5730–5736, 2020. Disponível em: https://archives.palarch.nl/index.php/jae/article/view/1846. Acesso em: 3 nov. 2025.