PROF. DR. RITU SHARMA, ABHISHEK SINHA. NEUROMARKETING AND UNDERSTANDING ANTECEDENTS OF CONSUMER SWITCHING INTENSIONS—A SYSTEMATIC REVIEW OF LITERATURE. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 17, n. 6, p. 14660–14675, 2020. Disponível em: https://archives.palarch.nl/index.php/jae/article/view/4716. Acesso em: 30 oct. 2025.