GLORIA JIMÉNEZ-MARÍN; ELENA BELLIDO-PÉREZ; RODRIGO ELÍAS ZAMBRANO; ARACELI GALIANO-CORONIL. THE USE OF ART AS AN INTERTEXTUAL TOOL FOR COMUNICATIVE PURPOSES. THE RELATIONSHIP BETWEEN ART AND ADVERTISING AS BRAND MANAGEMENT IN THE CASE OF THE CLASSICAL PYRAMIDS OF GIZA. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 18, n. 2, p. 642-655, 2021. Disponível em: https://archives.palarch.nl/index.php/jae/article/view/7481. Acesso em: 2 dec. 2021.