ANWAR ALALANDA, MANZAR AHMED. 2021. “IDENTIFYING AND ANALYSING FACTORS AFFECTING CHILDREN’S BRAND LOYALTY TOWARDS A CERTAIN FAST FOOD BRAND –THE CASE OF MCDONALDS AND BURGER KING IN JEDDAH”. PalArch’s Journal of Archaeology of Egypt / Egyptology 18 (16):165-73. https://archives.palarch.nl/index.php/jae/article/view/8172.