Dr. Bijay Prasad Kushwaha (2020) “IMPACT OF MESSAGE DESIGN ON DISPLAY ADS INVOLVEMENT AND EFFECTIVENESS: AN EVIDENCE FROM INDIA”, PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), pp. 2042 - 2052. Available at: https://archives.palarch.nl/index.php/jae/article/view/1096 (Accessed: 24August2025).