Nikhil Varghese (2020) “THE EFFECT OF BRAND IMAGE AND BRAND EQUITY ON INTENTION TO PAY PREMIUMThere are some brands of mobile phones that command 30-40% premium in comparison to other brands for very similar configuration. There can be multiple reasons to be able to command such”, PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), pp. 2237–2245. Available at: https://archives.palarch.nl/index.php/jae/article/view/1106 (Accessed: 1 November 2025).