Arman Hj. Ahmad, Izian Idris, Siti Suhana Alias, Chong Tuong, Hadezah Amit, “The Credibility of Celebrity Endorser: Its Impact Towards Consumer Purchase Intention On Instagram in Malaysia”, J Arch.Egyptol, vol. 17, no. 9, pp. 1327 - 1343, Nov. 2020.