Gloria Jiménez-Marín, Elena Bellido-Pérez, Rodrigo Elías Zambrano, and Araceli Galiano-Coronil, “THE USE OF ART AS AN INTERTEXTUAL TOOL FOR COMUNICATIVE PURPOSES. THE RELATIONSHIP BETWEEN ART AND ADVERTISING AS BRAND MANAGEMENT IN THE CASE OF THE CLASSICAL PYRAMIDS OF GIZA”, J Arch.Egyptol, vol. 18, no. 2, pp. 642-655, Feb. 2021.