Widhy Tri Astuti, Achmad Sudiro, Djumilah Hadiwidjojo, and Sudjatno, “THE ROLE OF INNOVATION IN MEDIATING THE EFFECTS OF MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE IN THE CONTEXT OF SMES ”, J Arch.Egyptol, vol. 18, no. 08, pp. 1337-1352, Jun. 2021.