Ridho Bramulya Ikhsan*, Listya Ayu Saraswati. “HOW TO BUILD CUSTOMER SATISFACTION: A CASE OF SERVICE QUALITY PERCEPTIONS OF CUSTOMERS IN RETAIL BANKING WITH IMPORTANCE-PERFORMANCE ANALYSIS”. PalArch’s Journal of Archaeology of Egypt Egyptology, vol. 17, no. 7, Dec. 2020, pp. 2657-68, https://archives.palarch.nl/index.php/jae/article/view/1579.