Rounaq Kadhem Hussin Shuba, and Sarmad Hamza Jassim. “BALANCING CUSTOMER AND COMPETITOR IN MARKETING ORIENTATION: A CASE STUDY AT GENERAL COMPANY FOR IRAQI AIRWAYS”. PalArch’s Journal of Archaeology of Egypt / Egyptology, vol. 17, no. 3, Dec. 2020, pp. 2621-48, https://archives.palarch.nl/index.php/jae/article/view/4643.