Farhad Khoshbakht, Atena Shiranzaei, S. M. K. Quadri. “ADOPTION OF BIG DATA ANALYTICS FRAMEWORK FOR BUSINESS INTELLIGENCE AND ITS EFFECTIVENESS: AN ANALYSIS”. PalArch’s Journal of Archaeology of Egypt / Egyptology, vol. 17, no. 9, Nov. 2020, pp. 4776 -91, https://archives.palarch.nl/index.php/jae/article/view/4671.