Muhammad Raza, Shamsul Huda Abd Rani, and Normalisa Md Isa. “DOES BRAND AUTHENTICITY BRIDGES THE EFFECT OF EXPERIENCE, VALUE, AND ENGAGEMENT ON BRAND LOVE: A CASE OF FRAGRANCE INDUSTRY OF PAKISTAN”. PalArch’s Journal of Archaeology of Egypt / Egyptology, vol. 18, no. 4, Mar. 2021, pp. 6456-74, https://archives.palarch.nl/index.php/jae/article/view/7279.