Dr. Rajesh R. “CELEBRITY ENDORSEMENT AND EMOTIONAL APPEAL: A STUDY ON ADVERTISEMENTS BY POPULAR TAMIL CINEMA ACTORS”. PalArch’s Journal of Archaeology of Egypt / Egyptology 17, no. 6 (December 1, 2020): 2717–2727. Accessed December 8, 2025. https://archives.palarch.nl/index.php/jae/article/view/1216.