Dr.Madhur Gupta , Dr .D. Prabha. “STUDENTS PERCEPTION TOWARDS BRAND PREFERENCE OF HIGHER LEVEL EDUCATION: STRUCTURAL EQUATION MODELLING”. PalArch’s Journal of Archaeology of Egypt / Egyptology 17, no. 7 (December 4, 2020): 4188–4196. Accessed November 5, 2025. https://archives.palarch.nl/index.php/jae/article/view/2322.