Berta Bekti Retnawati, Hironimus Leong, Bernadeta Irmawati. INCREASING MARKETING PERFORMANCE OF MSME NATURAL MATERIAL CRAFTS PRODUCTS IN CENTRAL JAVA THROUGH NURTURING ICONIC PRODUCT INNOVATION (EMPIRICAL STUDY ON MSMES IN NATURAL MATERIAL CRAFTS IN INDONESIA). J Arch.Egyptol [Internet]. 2021 Jul. 18 [cited 2025 Nov. 21];18(09):1021-39. Available from: https://archives.palarch.nl/index.php/jae/article/view/9426