Cao Tuan Khanh, Hien Anh Nguyen, Phan Thi Thu Hoai, Nguyen Tien Dung. IMPACT OF MARKETING COMMUNICATION ON PURCHASE BEHAVIOUR IN RETAILING CONTEXT: AN EMPIRICAL DATA OF SUPERMARKETS IN VIETNAM. J Arch.Egyptol [Internet]. 2021Dec.11 [cited 2024Dec.4];18(18):304-18. Available from: https://archives.palarch.nl/index.php/jae/article/view/10473