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Dr. Ahmed MuneebMehta, Dr. Zargham Ullah Khan, Jaffar Mahmood Butt, Maham Tariq, Rimsha Khalid. THE GAME CHANGER; UNDERSTANDING HOW BRAND IMAGE AND CUSTOMER SATISFACTION INFLUENCES BRAND LOYALTY. A STUDY OF SAMSUNG MOBILE PHONES IN PAKISTAN. J Arch.Egyptol [Internet]. 2020 Nov. 1 [cited 2025 Nov. 3];18(1):935-56. Available from: https://archives.palarch.nl/index.php/jae/article/view/2775