Mohamed Munas, Dr. Kuruvikulam Chandrasekaran Arun. PORTER’S FIVE FORCES IN ACHIEVING COMPETITIVE ADVANTAGE BY IMPROVING THE ORGANIZATIONAL KNOWLEDGE AND INNOVATIVE SERVICES IN SRI LANKA’S TOURISM INDUSTRY. J Arch.Egyptol [Internet]. 2020Nov.28 [cited 2024Dec.23];17(7):5209-20. Available from: https://archives.palarch.nl/index.php/jae/article/view/2673