Farhad Khoshbakht, Atena Shiranzaei, S. M. K. Quadri. ADOPTION OF BIG DATA ANALYTICS FRAMEWORK FOR BUSINESS INTELLIGENCE AND ITS EFFECTIVENESS: AN ANALYSIS. J Arch.Egyptol [Internet]. 2020 Nov. 2 [cited 2025 Nov. 2];17(9):4776-91. Available from: https://archives.palarch.nl/index.php/jae/article/view/4671