Ghada Alghamdi, Manzar Ahmed. THE EFFECT OF ISLAMIC APPEAL PROMOTIONAL STRATEGIES USED BY MULTINATIONAL BRANDS IN SAUDI ARABIA. J Arch.Egyptol [Internet]. 2021Apr.27 [cited 2024Nov.22];18(12):270-9. Available from: https://archives.palarch.nl/index.php/jae/article/view/7880