Esraa Almakbuli, Saima Khan, Manzar Ahmed. BUILDING BRAND EQUITY THROUGH SOCIAL MEDIA INFLUENCER: A STUDY ON SOCIAL MEDIA INFLUENCER IN SAUDI ARABIA . J Arch.Egyptol [Internet]. 2021May10 [cited 2024Nov.22];18(16):80-6. Available from: https://archives.palarch.nl/index.php/jae/article/view/8163