Muhammad Raza, Shamsul Huda Abd Rani, Normalisa Md Isa. DOES BRAND AUTHENTICITY BRIDGES THE EFFECT OF EXPERIENCE, VALUE, AND ENGAGEMENT ON BRAND LOVE: A CASE OF FRAGRANCE INDUSTRY OF PAKISTAN. J Arch.Egyptol [Internet]. 2021Mar.22 [cited 2024Apr.24];18(4):6456-74. Available from: https://archives.palarch.nl/index.php/jae/article/view/7279