Shrooq Ahmad Almaghrabi and Manzar Ahmed. THE IMPACT OF SELF-CONCEPT AND BRAND PERSONALITY ON BRAND CHOICE – EXPLORING THE HANDBAG MARKET IN JEDDAH. J Arch.Egyptol [Internet]. 2021May9 [cited 2024Apr.26];18(16):299-305. Available from: https://archives.palarch.nl/index.php/jae/article/view/8188