INFORMATION SYSTEM, GEOGRAPHY, INFORMATION MANAGEMENT SYSTEM AND TOURISM PLANNING: A GEOGRAPHICAL PERSPECTIVE FROM MALAYSIA

Abstract

The study objective is to check the moderating influence of institutional factors on the association of geography (GGY), application of geography information system (AGMS), information management system (IMS), and tourism planning (TP) of Malaysia. For this objective primary data was collected from 367 geographical and tourism management authorities with utilizing a convenient sampling method that shows a 75.4% response rate. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) method effects had revealed that GGY, IMS and GIS had a direct positive as well as significant relationship with the TP. However, the indirect influence also indicated that IF had significant and positive moderating influence among an association of GGY, IMS and AGMS and TP. These findings had shown that IF important moderating variable is, as a result, this association is regarded as a significant addition of the research. Furthermore, this work may add to the existing body of literature, perhaps opening a new avenue of future research. At the conclusion of the study, the study's limitations and prospects were also discussed.