THE INFLUENCE OF GEOGRAPHY AND ITS INFORMATION MANAGEMENT SYSTEM ON TOURISM PLANNING: MEDIATING ROLE OF INSTITUTIONAL FACTOR

Abstract

The aim linked with the ongoing article is to examine the influence of geography, information management system (IMS), and application of geographic information system on tourism planning in Pakistan. The goals of the ongoing research also include the investigation of the mediating impact of an institutional factor among the nexus of geography, IMS, application of geographic information system, and tourism planning in Pakistan. The method that has been adopted for data collection is quantitative and survey questionnaires have been used to collect the data while smart-PLS has been executed for analysis. The results revealed that all the predictors such as geography, IMS, and application of geographic information system have a positive association with tourism planning in Pakistan. The results also exposed that institutional factor are positively mediating among the nexus of geography, IMS, application of geographic information system, and tourism planning in Pakistan. These findings are suitable for the policymakers who develop the policies related to the tourism and geographical planning in the country that they should enhance their focus on IMS its application that could improve the tourism in the country.