FORMATION OF PERSONNEL INTELLECTUAL ACTIVITY DEVELOPMENT MECHANISM IN THE CONTEXT OF SOCIETY DIGITALIZATION

Abstract

The aim of the article is to develop theoretical, methodological and applied foundations for the formation of
personnel intellectual activity development mechanism in the context of society digitalization. The relevance
of the study is confirmed by the dominance of the intellectual factor in organization functioning as a key one
in achieving the goals of activity in the prism of digitalization. The conceptual-categorical apparatus of
intellectualization process was further developed in the article, in particular, the essence of the concept
“intellectual activity” was revealed from new positions. The expediency of an individual’s intellectual activity
concept interpretation as voluntary was justified, based on knowledge and experience, a focused,
philosophical, economically and professionally motivated ability of a person to create new knowledge, new
information, i.e. generate novelty for organization and personal growth, bring knowledge, intellectual products
to life effectively and efficiently, commercialize them skillfully, receiving income from an innovative product.
It has been established that in order to activate the function of personnel intellectual activity development,
certain prerequisites are needed that motivate personnel to intellectual-knowledge and innovative activity:
psychologically-cognitive, cognitive-intellectual, emotional-motivational, material-value, and socialcommunicative. The conceptual provisions of the process of formation of a mechanism for the development of
intellectual activity of personnel are developed. An algorithm has been formed to form a mechanism for
personnel intellectual activity development with the determination of the integral level parameter of employee
intellectual activity. The proposed integral level of intellectual activity is recommended to be evaluated
according to the following key criteria: the level of intellectual cooperation with the external environment -
collaboration, the level of intellectual load fulfillment, the level of new professional knowledge use, the level
of publication effectiveness, and the innovation level of the intellectual knowledge product. The key vector of
the proposed mechanism is the relationship that develops between individuals (teams) in the process of
intellectual-knowledge, informational, innovative, material and managerial product development, as well as
economic and legal relation development between intellectual capital carriers and an organization. In this sense, each intellectually active individual is regarded as a worldview mature, internally motivated and
disciplined personality; a self-organized management engine; a creator of the relationship between intellectual
freedom and responsibility in the management system.