PalArch's Journal of Archaeology of Egypt / Egyptology

Articles

• ANALYSIS OF INNOVATION TRIGGERS IN THE HANDICRAFT INDUSTRY OF SAUDI ARABIA

  Sarah Abdullah Faidhi, Muhammad Khan

  1-11

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• BUILDING LOYALTY AMONG NON-FAMILY EMPLOYEES IN FAMILY OWNED BUSINESS IN SAUDI ARABIA

  Latifa Khalid Alsaud, Muhammad Khan

  12-20

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• E-GOVERNMENT SERVICE IN SAUDI ARABIA

  Rahaj Nadrah, Yara Gambour, Rabea Kurdi, Renad Almansouri

  21-29

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• SALESPERSON SKILLS IN BEAUTY STORES FROM CONSUMERS’ PERCEPTION

  Yasmeen Sindi, Yosra Hamas

  30-37

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• The Effect of Government Support on Startups in Saudi Arabia

  Ghalia Abdulhafiz Dawood, Yosra Hamas

  38-46

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• EVOLUTION OF FAMILY OWNED BUSINESS IN SAUDI ARABIA

  Hawraa Zaki Alhashim, Muhammad Khan

  47-56

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• ENTREPRENEURSHIP EDUCATION AND TRAINING

  Abeer Al Ghamdi, Nabil Tarifi, Muhammad Khan

  57-64

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• FACTORS CONSTRAINING SMES GROWTH: CASE OF SAUDI WOMEN ENTREPRENEURS

  Hala Muwaffag Jaad, Yosra M. Hamas, Muhammad Khan

  65-72

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• IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR IN SAUDI ARABIA

  Meaad Saeed, Hanen Charni, Saima Khan

  73-79

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• BUILDING BRAND EQUITY THROUGH SOCIAL MEDIA INFLUENCER: A STUDY ON SOCIAL MEDIA INFLUENCER IN SAUDI ARABIA

  Esraa Almakbuli, Saima Khan, Manzar Ahmed

  80-86

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• THE DETERMINANTS OF KSA MILLENNIAL BEHAVIOR TOWARD ORGANIC AND SUSTAINABLE PRODUCTS

  Marwah Alqashqari, Hanen Charni

  87-97

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• THE IMPACT OF STORE ATMOSPHERICS ON LUXURY & HIGH-END FASHION BRAND EXPERIENCE

  Lina Kalaba, Saima Khan, Manzar Ahmed

  98-105

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• TO UNDERSTAND THE IMPACT OF HEDONIC CONTENT OF A BRAND SOCIAL MEDIA ACCOUNT ON FOLLOWER ENGAGEMENT

  Danah Adnan, Saima Khan, Manzar Ahmed

  106-112

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• UNDERSTANDING THE INFLUENCE OF MORAL EQUITY AND RELATIVISM IN FORMING CONSUMER PURCHASE INTENTION

  Shatha Alqasim, Saima Khan, Manzar Ahmed

  113-119

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• CELEBRITY ENDORSEMENT IN BUSINESS

  Nabil Tarifi, Muhammad Khan, DUAA ALGHAMDI

  120-130

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• IMPACT OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIPS

  SAMREEN NOOR, MANZAR AHMED

  131-139

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• THE IMPACT OF SOCIAL MEDIA ON CUSTOMERS’ PURCHASE DECISIONS IN SAUDI ARABIA: THE CASE OF INSTAGRAM

  DANIA ALBAKRI, MANZAR AHMED

  140-152

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• EFFECT OF NON-PROFIT MARKETING ON CUSTOMERS’ PURCHASING BEHAVIOR IN SAUDI ARABIA

  DANIAH KURDI, MANZAR AHMED

  153-164

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• IDENTIFYING AND ANALYSING FACTORS AFFECTING CHILDREN’S BRAND LOYALTY TOWARDS A CERTAIN FAST FOOD BRAND –THE CASE OF MCDONALDS AND BURGER KING IN JEDDAH

  ANWAR ALALANDA, MANZAR AHMED

  165-73

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• ANALYZING THE IMPACT OF SOCIAL MEDIA FOLLOWERS ON SALES: THE CASE OF “FUTURE INSTITUTE”

  Fetoun S. Alahmadi, Marwan M. Lingga

  183-191

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• INSTAGRAM INFLUENCE ON THE CONSUMPTION BEHAVIOUR OF FEMALE STUDENTS IN KSA

  Asma Abdulkader Bafageeh, Manzar Ahmed

  192-202

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• THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP AND INNOVATION

  Nabil Tarifi, Jomana Rawah

  174-182

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• BRAND ATTITUDE AND CUSTOMER PURCHASE INTENTION TOWARDS LOCAL RESTAURANTS IN JEDDAH: A CASE OF SKETCH BURGER AND RYAN'S BURGER

  Leen Khoj, Manzar Ahmed

  203-211

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• HEALTHY FOOD TRENDS AMONG SAUDI CONSUMERS

  Salma Mousa, Manzar Ahmed

  212-223

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• FAILURES LEADING TO SUCCESSFUL ENTREPRENEURS: AN ANALYSIS IN JEDDAH, SAUDI ARABIA

  Heelah Alhagawe, Nabil Tarifi, Manzar Ahmed

  224-230

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• HINDRANCE OF FEMINIZATION IN RETAIL BUSINESS: A CASE OF ALREFAIE COMPANY

  Alaa Al-Khoraimi, Yosra Hamas

  231-238

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• CONSUMER TRUST EFFECTS ON E-BANKING IN SAUDI ARABIA

  Malak Hayat, Muhammad Khan

  239-246

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• DRIVERS OF ENTREPRENEURIAL GROWTH IN SAUDI ARABIA

  Saja Alotaibi, Tahar Tayachi

  247-254

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• EFFECT OF IMC STRATEGIES ON THE PURCHASE INTENTION IN A MULTI-CULTURAL SOCIETY

  Hala Al-Ghafari, Muhammad Khan

  255-264

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• BRAND ASSOCIATION AND ITS LINK TO THE FIVE SENSES

  Hanin Hamade, Muhammad Khan

  265-276

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• STUDYING THE PSYCHOLOGY OF BOTH GENDERS ON PURCHASING LUXURY APPAREL IN SAUDI ARABIA

  Manzar Ahmed, Saima Khan, Samar E. ALasmar

  277-284

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• FEMALE START-UP ENTREPRENEURS IN THE KINGDOM OF SAUDI ARABIA: CHALLENGES AND OPPORTUNITIES

  Zahya Abdulaziz Al-Maghrabi, Florabel Nieva

  285-292

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• THE IMPACT OF IMPLEMENTING E-COMMERCE ON ORGANIZATIONAL PERFORMANCE

  Noor Hassan Alsulaimany, Abdulaziz Almaktoom

  293-298

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• THE IMPACT OF SELF-CONCEPT AND BRAND PERSONALITY ON BRAND CHOICE – EXPLORING THE HANDBAG MARKET IN JEDDAH

  Shrooq Ahmad Almaghrabi and Manzar Ahmed

  299-305

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• THE IMPACT OF BRAND IDENTITY ON CUSTOMERS’ LOYALTY AND SALES PERFORMANCE IN LOCAL COMPANIES

  Wed Shagdar, Manzar Ahmed

  306-318

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• CONFLICT RESOLUTION CHALLENGES IN FAMILY OWNED BUSINESS IN SAUDI ARABIA

  Reem Mohammed Nasser, Nabil Tarifi

  319-329

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• INFLUENCE OF SOCIAL MEDIA ON THE PURCHASE DECISIONS OF CONSUMERS IN SAUDI ARABIA

  Nouf Alhafi, Manzar Ahmed

  343-355

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• THE ROLE OF SENSORY MARKETING IN INFLUENCING THE CONSUMERS’ PURCHASE PATTERNS

  Alshayma Alhazmi, Saima Khan

  356-366

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• THE EFFECTS OF MENU CALORIE COUNT DISPLAY ON FAST FOOD SALES RATE: A CASE ABOUT CALORIES INTAKE (DID THE CONSUMPTION RATE OF FAST FOOD CONSUMERS CHANGE PRE AND POST MENU CALORIE DISPLAYS IN SAUDI ARABIA)

  Amirah Altaleb, Hanen Charni

  367-378

• THE INFLUENCE OF SOCIAL EXPERIENCE IN ONLINE GAMES – THE CASE OF SAUDI ARABIA

  Sondos Alalmai, Manzar Ahmed

  378-387

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• THE POTENTIAL MARKET OF RESTAURANTS FRANCHISE IN SAUDI ARABIA: A CASE OF OLIVE GARDEN

  Nada Omar Babatin, Hanen Charni

  330-342

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• FACTORS AFFECTING LEVEL OF IMPULSE BUYING: COSMETIC INDUSTRY IN K.S.A

  Dania Lafi ALsahli and Manzar Ahmed

  388-396

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• THE PERCEPTION ON WOMEN ENTREPRENEURS IN SAUDI ARABIA

  Manal Saleh Babge, Yosra Hamas

  397-405

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• THE IMPACT OF SNAPCHAT MAKEUP INFLUENCERS ON THE CONSUMPTION BEHAVIOR OF FEMALE STUDENTS IN SAUDI ARABIA: THE CASE OF SEPHORA

  Manzar Ahmed, Saima Khan, Doha Alzughaibi

  406-414

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• INFLUENCES OF GENDER ON FAMILY’S PURCHASING DECISION IN SAUDI ARABIA

  Mawada Mohammed Babsail and Manzar Ahmed

  415-421

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• HOW SOCIAL ENTREPRENEURSHIP ENHANCE CORPORATE SOCIAL RESPONSIBILITY

  Alyaa Abuzaid, Muhammad Khan

  430-438

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• THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF BEAUTY CLINICS

  Amal Tariq E Idrees, Manzar Ahmed

  439-446

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• UNDERSTANDING THE RELATIONSHIP BETWEEN UNETHICAL BEHAVIOUR AND CUSTOMER BRAND IMAGE: A CASE STUDY ON H&M

  Hanan Nakdali and Manzar Ahmed

  447-457

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• THE VIEW OF FEMALE SOCIAL ENTREPRENEURS IN SAUDI ARABIA

  Nabil Tarifi, Mawada Sendi

  422-429

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• EXPLORING SOCIAL ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

  Adwa Khalid Almutairi, Nabil Tarifi

  458-465

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• SOCIAL ENTERPRISES IN SAUDI ARABIA: PERSPECTIVES FOR WOMEN EMPOWERMENT

  Amani A. Alghamdi , Nabil Tarifi

  466-475

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• THE SOCIAL DIMENSIONS OF ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

  Ahad Abdo, Fatoo M. Al Garni, Nabil Altarifi

  476-484

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• YOUNG SOCIAL ENTREPRENEURSHIP IN SAUDI ARABIA

  Rafif Rajkhan, Nabil Tarifi

  485-492

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• INSPIRING WOMEN ENTREPRENEURS IN MIDDLE EAST OF SAUDI ARABIA

  Fareda Khayat, Nabil Tarifi

  493-501

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• CONSUMERS’ ATTITUDE TOWARDS MOBILE ADVERTISING IN THE KINGDOM OF SAUDI ARABIA

  Shiza Saleem Ullah, Ghada Al Hothali

  502-512

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• APPROPRIATE METHODS OF MEASURING COSTS AND THEIR IMPACT ON PRICING DECISIONS IN THE EVENT OF MULTIPLE PRODUCTS

  Shaymaa Abdulhusein Abdulkadhim Alisawi

  513-530

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• YOUNG SOCIAL ENTREPRENEURSHIP IN SAUDI ARABIA

  Rafif Rajkhan, Nabil Tarifi

  531-539

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• INSPIRING WOMEN ENTREPRENEURS IN MIDDLE EAST OF SAUDI ARABIA

  Fareda Khayat, Nabil Tarifi

  540-549

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• CONSUMERS’ ATTITUDE TOWARDS MOBILE ADVERTISING IN THE KINGDOM OF SAUDI ARABIA

  Shiza Saleem Ullah, Ghada AlHothali

  550-561

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• THE IMPACT OF SOCIAL MEDIA ON CONSUMER BRANDING AND RELATIONSHIPS

  Samreen Noor, Manzar Ahmed

  562-570

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• IMPACT OF ENTREPRENEURSHIP PROCESS ON THE ECONOMY IN SAUDI ARABIA

  Bayan Baswaid, Nabil Tarifi

  571-581

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• EXPLORING SOCIAL ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

  Adwa Khalid Almutairi, Nabil Tarifi

  582-590

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• SOCIAL ENTERPRISES IN SAUDI ARABIA: PERSPECTIVES FOR WOMEN EMPOWERMENT

  Amani A. Alghamdi, Nabil Tarifi

  591-601

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• THE SOCIAL DIMENSIONS OF ENTREPRENEURSHIP IN KINGDOM OF SAUDI ARABIA

  Ahad Abdo, Fatoo M. Al Garni, Nabil Altarifi

  602-611

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