STRATEGIC MANEUVERING IN HEALTHCARE DISCOURSE: A PRAGMATIC STUDY

Abstract

Persuading individuals to adopt or refrain from certain practices is not an easy task especially if some wrong beliefs are found in advance. To achieve such a goal the persuade needs to be as effective as possible. The present study manifests itself toinvestigate the strategic maneuvering pragmatically in COVID-19 heath infographics. In light of the aim mentioned above, the following hypotheses are set: (1) speech act of advising is highly employed in the data under study;(2)the arguments advanced are clearly conveyed in the selected data. To achieve the goal of the study and to prove the hypotheses set the following procedures are taken into account; (1) developing an eclectic model to analyze the health infographics under study; (2) applying qualitative and quantitative methods to verify the hypotheses. The findings have demonstrated the second hypothesis, whereas the first one is rejected.