EXAMINING THE FEMALES' OBJECTIFICATION IN MUSIC VIDEOS FROM MARTHA NUSSBAUM'S PERSPECTIVE

Abstract

Using the Feminist Perspective proposed by Martha Nussbaum, we examined the prevailing sexual objectification of women in popular music videos.  The researchers operationalized the concept of "Sexual Objectification" and interpreted it according to Martha Nussbaum's theoretical constructs. These theoretical constructs further enabled the researchers to interpret and record the objectification accordingly. Data gathered from randomly selected 177 videos indicated a frequent sexual objectification in the music videos. Moreover, besides frequency calculation, the Chi-Square value (15.978) and significance value of p≥ .000*** also validated a strong significant relationship between music videos and sexualized portrayal of women. Thus, this research recommended more studies investigating the sexual objectification of both women and men in other media content, to highlight objectification in detail.