IMPACT OF SOCIAL MEDIA ON THE BEHAVIORAL VALUES OF UNIVERSITY STUDENTS IN PAKISTAN

Abstract

The purpose of the study was to analyze the effects of social media on the behavioral value of students at university level. The objective of the study was to identify the awareness about social media and its effects on the moral behaviors of the students. In this study identified the factors that are influenced on student’s values and behaviors. Further, for the statistical analysis 5-point Likert scale (35 questions) was used that was divided into six (06) factors, whereas, factor one (01) was related to the “importance of social media”. Factor two (02) contained items about “effects of social media on family system”. Factor three (03) was regarding the “effects of different social media”. Factor four (04) was based on the “impact of social media on academics”. Factor five (05) related the “social media and value system”. Factor six (06) contained items about “health issue and social media”. Moreover, to compare the views of students the sample of (300) students’ male (133) and female (167) students was randomly selected from the whole population of Bahauddin Zakariya University, Multan. The obtained scores were analyzed using different statistical method. SPSS (Statistical Package for the Social Sciences) was used for statistical data analysis. The results show that at university, social media badly effect on student’s academic performance, health and the values of students. According to the current study, due to the excessive use of social media creates multiple disorders among students. The productive use of social media is less than the entertaining aspect. Different sites distract students from their studies and social norms. Moreover, due to the misuse of use of different sites without any knowledge and awareness creates social unrest among youth and they suffered many psychological and physiological issues.