THE EFFECT OF SPECIFIC KNOWLEDGE ON STRATEGIC DRIFT: AN ANALYTICAL STUDY OF THE OPINIONS OF ADMINISTRATIVE LEADERS IN PRIVATE UNIVERSITIES IN CENTRAL AND SOUTHERN IRAQ

Abstract

The subject of specific knowledge and strategic drift in recent decades has received prominent attention by most researchers. The problem of the study revolves around the adoption of specific knowledge in order to reduce the strategic drift of the administrative leaders in the private universities in central and southern Iraq, that is, the goal of the current study lies in diagnosing the relationship between renewed knowledge and strategic deviation , by standing on the role played by its dimensions (specific contextual knowledge, specific technological knowledge) as dimensions of specific knowledge, in reducing strategic drift by removing it (weak strategic flexibility, weak communication, deterioration of performance), and thus in order to diagnose these Relationship The opinions of (123) of administrative leaders in private universities in central and southern Iraq were surveyed, (119) were recovered, and the recovery rate was 96%, and the Amos.24 program was used to analyze the study data, the results were summarized to the presence of a correlation and a statistically significant effect of the specific knowledge. In reducing the strategic drift, it indicates that the administrative leaders enjoy specific knowledge that enables them to avoid the dimensions of strategic drift in order to ensure the development and balance between the performance of the administrative leaders working in the private universities in Central and Central Iraq.