WOMEN PROJECTION AND GENDER INEQUALITY: A CRITICAL DISCOURSE ANALYSIS OF LEADING CHARACTERS IN PAKISTANI DRAMAS
The present study examines the language of leading characters from selected Pakistani dramas to investigate the projection of women and the linguistic features employed that lead to gender inequality. Fairclough's three-dimensional model of "Critical Discourse Analysis" (1989) provides the theoretical underpinning to the present study. The study uses a qualitative research design, where the researchers have collected a sample of 15 episodes from 3 selected Pakistani dramas by systematic sampling design proposed by Sekaran & Bougie (2016). The sample chosen is "relevance sampling" based on the recognised contribution to the central research questions (Krippendorff, 2018). The selected dialogues of main female and male characters and the employed linguistic features are classified into eight categories after consultation with previous literature and based on the themes in these episodes. Selected data is analysed by applying a three-dimensional CDA model. Results based on analysis are congruent with previous findings and conclude that Pakistani dramas project women's pejorative image and represent features that lead to gender inequality.