DOES FINANCIAL LITERACY AFFECT THE RESILIENCE OF SMALL BUSINESSES IN TRADITIONAL MARKETS?

Abstract

The study was conducted to measure the effect of financial literacy on the resilience of small businesses in traditional markets.  This research uses a quantitative approach by using the SEM-PLS application to process and analyze research data. The population in the study included 14,384 small businesses in 25 traditional markets.  N=14,384.  Based on a confidence level of 5%, it is known d = 0.05. The results showed that the sample (N) = 389.17 or rounded to 389.    The results showed that the cation literation had no positive and insignificant effect on the small business resilience.