THE PAKISTAN MARKET FOR ELECTRIC VEHICLES AND IMPACT ON CURRENT MANUFACTURERS

Abstract

In the near future, road transportation might set transformed from conventional petroleum vehicles to electric vehicles (EVs). Despite being environmentally friendly, electric vehicles have a poor market share in the majority of developing nations. The new auto policy has been just announced in Pakistan that aims to enhance the country’s EV adoption over the period of five years. The research analyzes and investigates the factors and variables that impact the mindset of consumers regarding the adoption of EVs. Other than environmental concerns and the affordability of EVs, social influence and enabling factors are also considered in this study as deterministic factors for EV adoption. . An online survey was carried out in Lahore, Pakistan, to gather data to support the assumptions, which were based on existing research. Structural equation modeling's partial least square root modeling technique was utilized to verify the hypothesis. The result shows that EV manufacturers should improve marketing strategies in order to properly communicate environmental advantages, performance, and usage of EVs.

 Index Terms-- China Pakistan Economic Corridor (CPEC), custom study, compressed natural gas, Electric Vehicle Policy (EVP), Electric Vehicle Reacting Problem (EVRP), greenhouse gases (GHGs), general sales tax, Government of Pakistan (GOP), Import Strategy Regulation (ISR), Jones effect, Special Technology Zone Authority (STZA), United Nation Economic Commission for Europe (UNECE),