RECRUITMENT IN THE ERA OF INDUSTRY 4.0: USE OF ARTIFICIAL INTELLIGENCE IN RECRUITMENT AND ITS IMPACT

Abstract

With the fourth industrial revolution at its onset, a new tug of war has started between firms,
organizations, and industries that have started to compete in the labor market for the most suitable,
talented, and dynamic candidates in the era of technological advancements. Industrial revolution
4.0 components like big data, cloud computing, and Artificial Intelligence (AI) have redesigned,
redefined, and automated various tasks of the HR manager especially in talent acquisition. The
purpose of the paper is to review the use of AI applications in the recruitment process. It also
explores the current usage of AI for the recruitment of high-performing candidates most efficiently
and effectively. It highlights various AI tools and applications being used by existing businesses
in the recruitment process. The paper will identify the impact of using AI and the benefits of digital
recruitment over traditional recruitment. The study is completely based on a literature review
analysis of many theoretical frameworks, conceptual papers, peer-reviewed journals, and websites.

The paper concludes that AI has the capabilities to enhance the quality of the recruitment process
by matching the most suitable candidates for the job specifications. It can improve the overall
quality of the recruitment process by deleting the lengthy and repetitive tasks done by HR during
the recruitment & selection process. However, many jobs related to the administrative tasks of HR
will no longer exist and will be taken over by machines.