REVOLUTION OF POSTER PROTEST LANGUAGE STYLES Z GENERATION IN INDONESIA

Abstract

The posters and banners used in the student’s demonstration in front of the DPR-MPR building
last September 24, 2019 contain funny sentences and invite attention of the society. The choice
of words used in the poster is very different from student demonstration posters that were
carried out in 1998. This research aims to explore in more detail the factors that influence the
Z generation to create style of language in the demonstration poster. This study is included in
qualitative research using Focus Group Discussion (FGD), which will be conducted among
students of selected demonstration participants using purposive sampling. The FGD results in
the form of qualitative data were analyzed using content analysis methods. The results of this
research reveal that the situation of the countries in the two eras, the development of Pop culture
as well as social media play an important role in this revolution. This study shows that the
choice of words in the student demonstration poster is influenced by social, cultural, and
technological factors. Although the message in the poster seems simple, indeed it reflects the
characteristics of Z generation that are different from previous generations. In responding to
the distinctive style of Z generation, the author recommends to lecturer and stakeholders to be
more adaptive, even though the content is simple and seems funny, in fact the substance of the
message is very deep and tends to be metaphoric.